Talise Fitness, the luxury wellness brand of the Jumeirah Group, a member of Dubai Holding, has been named the official fitness partner of the Standard Chartered Dubai Marathon taking place on 22 January 2016. As fitness partner, Talise Fitness will be responsible for warm-up and engagement activities with spectators.
The partnership reflects the shared vision of Talise Fitness and the Standard Chartered Dubai Marathon to inspire a sense of community and motivate people to participate in an active lifestyle.
A commitment to encouraging physical and social wellbeing is the essence of the Talise Fitness brand. Through involvement with such a significant event on the Dubai calendar Talise Fitness aims to add value to the local community through creating awareness of the importance of physical activity in improving overall quality of life and combatting chronic illness.
Cedric Betis, Group Director of Talise Wellness said: “Talise continues to grow and innovate. The collaboration with the Standard Chartered Dubai Marathon is an excellent example of how we aim to promote physical activity as part of a healthier lifestyle to the Dubai community”.
Dubai Holding has the largest corporate entry in the Dubai Marathon, with over 2,500 participants in the 2015 edition of the event, demonstrating the group’s companywide commitment to wellness.
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